New healthcare division is just the tonic for Red Alchemy

Leeds-based strategic marketing company Red Alchemy is launching a new healthcare marketing division following a number of client wins in the sector.

“We see exciting opportunities for the business in this new phase of our growth.” says John Ashworth, Managing Director.

“Since the business was formed, we have built a strong reputation as a full service, strategic marketing company supporting the growth of clients’ business with lead generation and customer acquisition through direct marketing strategies, PR campaigns and event management.“The launch of a dedicated healthcare division is a new departure for us and one that we expect to contribute significantly to Red Alchemy’s continued growth.”

Red Alchemy was formed in 2009 as a result of a merger between Alchemy Direct Marketing and Red Book Marketing.

“Our direct marketing specialists are at the heart of our business and enable us to move quickly when new market opportunities arise.“Staff have client-side experience as in-house marketers, communication and PR managers. This means we’ve walked in the client’s shoes and understand first-hand the frustrations and challenges of in-house marketing teams. None more so than in the healthcare industry where our client-side experience includes Government agencies and the NHS to blue-chip brands and SMEs.

“This experience has been crucial in winning a number of healthcare-related direct marketing accounts in recent months.

“We feel the time is right to launch a sector specialism and are excited at the prospect of growing our healthcare division.”

There are only three ways to grow a business

There are many ways to generate profit within your business but when all is said done, there are only three ways in which you can grow your business, namely:

• Increase the number of customers
• Increase the average transaction value
• Increase the frequency of purchase

How do you fair in these categories?

It sounds simple but in our experience, a lot of businesses overlook these basic principles by over-complicating their marketing with brand, image, feel, look, style and culture. These are all relevant factors but the simple fact remains, there are only three ways to grow your business.

Take the test …

• Do you analyse your sales statistics in each of the three categories?
• Do you know your strengths and weaknesses in relation to these three areas?
• Do you set specific goals to target your weaknesses (e.g. the number of enquiries you want to receive daily/weekly, conversion rates, etc?)
• Are you monitoring progress to see improvements in your sales stats in these areas?

Take the first step to transform your marketing this year:

• CALL US TODAY to arrange your free, no-obligation audit
• Phone us on 0113 249 9220
• Alternatively, email info@red-alchemy.co.uk
• Or visit www.red-alchemy.co.uk

Most businesses have one thing in common

They have hidden resources which should be generating increased profits for their business!

Are you one of them?
Take the test …if at least three of these situations resonate with you, you’re not realising your true profit potential through marketing.

• You have brochures, sales letters and emails that don’t build, create or nurture meaningful customer relationships.
• There are letters and emails that you’d like to write but don’t get around to.
• You spend money on advertising that doesn’t work.
• You spend money on advertising that doesn’t use proven techniques for improving response rates.
• You don’t test and measure marketing activities.
• You have customers that you don’t contact regularly to ask for repeat business.
• You don’t convert everyone who contacts you into a new customer.
• Potential customers are searching online for the products or service, but they don’t see your website show up in the results.
• There are magazines, newspapers, radio and TV stations you don’t appear on because you think PR is not relevant, too expensive, or not attainable.
• There are people who visit your website who you never hear from again.
• You don’t update your website at least once a month.
• You don’t send regular emails to your customers giving them information that’s of real value to them.
• Not all of your key staff are trained in cutting edge sales skills.
• You feel the need to position on price.
• You don’t increase your prices year on year.

"If you always do what you’ve always done, you’ll always get what you’ve always got!”

There are many things you can do to boost sales, awaken customers, revolutionise your website and transform your marketing!

We’re here to help with results-driven marketing strategies

• Red Alchemy is a full-service strategic marketing company that helps clients with strategy and planning through to implementation and delivery.
• Media neutrality is key to Red Alchemy’s service. We identify what your business needs and use whatever techniques necessary to create the right solution for you.
• Our aim is to help you improve your bottom line with measurable strategies that will help you deliver substantial profit increases year on year.

Take the first step to transform your marketing in 2011
CALL US TODAY to arrange your free, no-obligation audit.

• Phone us on 0113 249 9220.
• Alternatively, email info@red-alchemy.co.uk.

Merry Christmas!!

Results driven marketing ... some of our headline facts and figures this quarter

We’ve had a busy few months here at Red Alchemy. Here’s how we’ve helped some of our clients recently. We've:

Delivered customer insight through attitudinal research - with 650 respondents - for a North West shopping centre to help it update customer strategy and improve performance.

Mystery shopped 94 retail outlets on behalf of the same North West shopping centre.

Developed a cost-effective e-marketing strategy for a financial services company targeting teacher retirement planning in 30,000 schools.

Set up 45 meetings at an overseas trade show for a client targeting inward investment.

Generated 18 new business opportunities for a business school targeting staff development training.

Audited a client’s direct marketing campaign and recommended efficiency improvements, representing a saving to the marketing budget of 14% (£10,000) per year.

Helped a growing SME make the shortlist for 5 prestigious industry awards.

Secured a series of trade editorials for a furniture manufacturer launching a new product range for the NHS and healthcare sector.

Negotiated free, regional editorial worth over £10,000 for an IT solutions provider.

Find out more about our work by downloading our latest Autumn newsletter.