New healthcare division is just the tonic for Red Alchemy

Leeds-based strategic marketing company Red Alchemy is launching a new healthcare marketing division following a number of client wins in the sector.

“We see exciting opportunities for the business in this new phase of our growth.” says John Ashworth, Managing Director.

“Since the business was formed, we have built a strong reputation as a full service, strategic marketing company supporting the growth of clients’ business with lead generation and customer acquisition through direct marketing strategies, PR campaigns and event management.“The launch of a dedicated healthcare division is a new departure for us and one that we expect to contribute significantly to Red Alchemy’s continued growth.”

Red Alchemy was formed in 2009 as a result of a merger between Alchemy Direct Marketing and Red Book Marketing.

“Our direct marketing specialists are at the heart of our business and enable us to move quickly when new market opportunities arise.“Staff have client-side experience as in-house marketers, communication and PR managers. This means we’ve walked in the client’s shoes and understand first-hand the frustrations and challenges of in-house marketing teams. None more so than in the healthcare industry where our client-side experience includes Government agencies and the NHS to blue-chip brands and SMEs.

“This experience has been crucial in winning a number of healthcare-related direct marketing accounts in recent months.

“We feel the time is right to launch a sector specialism and are excited at the prospect of growing our healthcare division.”