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Thursday, 10 March 2011

There are only three ways to grow a business

There are many ways to generate profit within your business but when all is said done, there are only three ways in which you can grow your business, namely:

  • Increase the number of customers
  • Increase the average transaction value
  • Increase the frequency of purchase

How do you fair in these categories?

It sounds simple but in our experience, a lot of businesses overlook these basic principles by over-complicating their marketing with brand, image, feel, look, style and culture. These are all relevant factors but the simple fact remains, there are only three ways to grow your business.

Take the test …

  • Do you analyse your sales statistics in each of the three categories?
  • Do you know your strengths and weaknesses in relation to these three areas?
  • Do you set specific goals to target your weaknesses (e.g. the number of enquiries you want to receive daily/weekly, conversion rates, etc?)
  • Are you monitoring progress to see improvements in your sales stats in these areas?

Take the first step to transform your marketing this year:

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